Basic Color Theory for Non-Designers

You don't need design school to choose colors that look intentional rather than random.

Complementary Colors

Colors opposite each other on the color wheel create high contrast and visual energy — useful for calls to action, but overwhelming if overused everywhere.

Analogous Colors

Colors next to each other on the wheel create a harmonious, calm feeling — a safer default for most of a site's overall palette.

The 60-30-10 Rule

A simple practical guideline: 60% dominant color, 30% secondary color, 10% accent color — this ratio tends to look balanced without much design experience needed.

Further Reading

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