Creating a Post-Launch Checklist After a Redesign

The work isn't over the moment a redesign goes live — the first few weeks afterward deserve close, deliberate attention.

Immediate Post-Launch Checks

Confirm forms submit correctly, check for broken links introduced during the migration, and verify analytics tracking is still capturing data properly.

Monitor Search Performance Closely

Watch rankings and organic traffic daily for the first couple of weeks, catching any SEO regression while it's still easy to diagnose and fix.

Gather Real User Feedback

Actual visitor behavior and feedback often reveal usability issues that internal testing missed entirely.

Keep the Old Version Accessible Briefly

Where feasible, having a way to reference the previous version helps resolve any disputes about what changed or whether specific content was lost.

Further Reading

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