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Low-contrast text — light gray on white, for example — looks trendy but genuinely excludes visitors with visual impairments and strains everyone else's eyes.
The WCAG Standard
WCAG AA guidelines require a contrast ratio of at least 4.5:1 for normal text against its background, and 3:1 for larger text.
Checking Your Contrast
Free online contrast checker tools let you input two colors and instantly see whether they meet accessibility standards, before you commit to a palette.
Working Within Brand Constraints
If your exact brand color fails contrast requirements for text, using it for backgrounds, borders, or accents instead — while choosing a properly contrasting color for actual text — preserves brand identity without sacrificing accessibility.
