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Not every visitor has a fast, reliable connection — designing with that reality in mind widens who can actually use your site well.
Prioritize Critical Content
Design so the most important content loads and displays first, rather than everything competing to load simultaneously.
Avoid Heavy, Unnecessary Media
Autoplaying videos and oversized background images disproportionately hurt visitors on slow connections — use them deliberately, not by default.
Design Graceful Loading States
Rather than a blank screen while things load, showing placeholder content or a clear loading indicator keeps visitors informed rather than assuming the site is broken.
