Font choice affects both visual identity and page performance — worth weighing both when making a selection.
Web Fonts vs System Fonts
Custom web fonts (loaded from Google Fonts or similar) offer more design flexibility but add a small performance cost; system fonts (already installed on the visitor's device) load instantly but limit design options.
Limiting Font Weights
Loading every available weight of a font (light, regular, bold, black, etc.) when you only use two adds unnecessary page weight — load only what you actually use.
Checking Licensing
Not every attractive font is free for commercial web use — confirm licensing before committing to a paid or premium font for a business site.
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