Assuming "late at night" is automatically the lowest-traffic time can be wrong, especially for businesses with international customers or specific usage patterns.
Check Your Actual Analytics
Your own traffic data reveals your genuine low points, which may differ meaningfully from generic assumptions about typical browsing hours.
Consider Time Zones
A business serving customers across multiple time zones needs to weigh which audience is least affected by a given maintenance window, since there may be no truly universal quiet period.
Communicate the Window Clearly
Even a well-chosen low-traffic window should be communicated in advance to anyone who might still be affected by it.
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