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How to Set Up URL Redirects Without Breaking SEO

Published on Feb 27, 2026 Updated on Aug 01, 2026 1 views

Redirects are essential when restructuring a site, but using the wrong type can quietly hurt your search rankings.

301: Permanent Redirect

Use a 301 when a page has moved permanently — it tells search engines to transfer the old page's ranking value to the new URL.

302: Temporary Redirect

A 302 signals a temporary change and does not pass ranking value the same way — using it for a permanent move is a common, costly SEO mistake.

Avoid Redirect Chains

Redirecting A to B to C adds unnecessary load time and can dilute SEO value — always redirect directly to the final destination.

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