Redirects are essential when restructuring a site, but using the wrong type can quietly hurt your search rankings.
301: Permanent Redirect
Use a 301 when a page has moved permanently — it tells search engines to transfer the old page's ranking value to the new URL.
302: Temporary Redirect
A 302 signals a temporary change and does not pass ranking value the same way — using it for a permanent move is a common, costly SEO mistake.
Avoid Redirect Chains
Redirecting A to B to C adds unnecessary load time and can dilute SEO value — always redirect directly to the final destination.
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