Overly generic stock photography — the smiling businesspeople in a sterile office — has become so common that visitors often subconsciously discount it.
Why Authenticity Wins
Real photos of your actual team, workspace, or products build more genuine trust than polished but obviously generic stock imagery.
When Stock Photography Still Makes Sense
For concepts too abstract to photograph directly, well-chosen, less clichéd stock imagery can still work — just avoid the most overused, recognizable stock photo tropes.
Investing in Real Photography
A modest investment in professional photos of your actual business often pays for itself many times over in improved trust and engagement.
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