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Old content doesn't just sit harmlessly — some of it actively hurts credibility or SEO if left unaddressed indefinitely.
Keep
Content that's still accurate and performing well in search traffic simply needs periodic confirmation it hasn't quietly gone stale.
Update
Content that's fundamentally still relevant but contains outdated specifics (old pricing, old screenshots) is often worth refreshing rather than discarding entirely.
Remove or Redirect
Content that's no longer relevant, duplicates another page, or never performed well is often better removed (with a redirect if it has any existing links or traffic) than left cluttering the site.
Building a Simple Review Cadence
Auditing content in batches — say, by publication year — makes an otherwise overwhelming task manageable.
