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Typography is one of the highest-impact, lowest-effort improvements available for making a website feel more professional.
Limit Line Length
Lines of text that are too wide are genuinely tiring to read — aim for roughly 50-75 characters per line for body text.
Establish Clear Hierarchy
Distinct, consistent sizing for headings versus body text helps visitors scan a page and understand its structure at a glance.
Limit Font Pairings
Two font families — one for headings, one for body text — is usually plenty. More than that starts to look chaotic rather than intentional.
Line Height Matters
Text that's too cramped vertically (tight line height) is harder to read than text with comfortable spacing between lines.
