Understanding CASL: Canada's Anti-Spam Legislation

CASL governs how businesses can send commercial electronic messages to Canadians, with significant penalties for non-compliance.

The Core Requirement: Consent

You generally need express or implied consent before sending commercial email, along with clear sender identification and a functioning unsubscribe mechanism in every message.

Keeping Your List Compliant

Document how and when consent was obtained for each contact, honor unsubscribe requests promptly, and avoid purchasing email lists, since consent doesn't transfer to a third-party buyer.

Further Reading

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