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A chargeback happens when a customer disputes a charge directly with their bank, reversing the payment rather than requesting a refund from you.
Common Causes
Genuine fraud, buyer's remorse disguised as a dispute, or a customer simply not recognizing the charge on their statement are all common triggers.
Building Your Case
Order confirmation records, shipping tracking showing delivery, and any customer communication all strengthen your response when disputing a chargeback.
Preventing Them
Clear billing descriptors that customers recognize, responsive customer service, and proactive order confirmation emails all reduce chargeback rates before they happen.
