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A maintenance window is a planned, communicated period of expected downtime — a very different experience for customers than an unannounced outage.
Choosing the Right Time
Scheduling maintenance during your lowest-traffic hours, based on real analytics rather than assumptions, minimizes the number of visitors actually affected.
Communicating in Advance
A brief notice ahead of time — on your site, by email, or on social media — sets expectations and prevents customers from assuming something is broken.
Keeping It Brief
Planning the actual maintenance work carefully in advance keeps the window as short as genuinely possible, respecting customers' time even during planned disruption.
