Understanding Meta Titles and Descriptions for SEO

Meta titles and descriptions are what searchers actually see in search results, making them as much about persuasion as SEO.

Meta Titles

Keep them under roughly 60 characters, lead with your main keyword naturally, and make each page's title genuinely distinct from the others.

Meta Descriptions

While not a direct ranking factor, a compelling description (under ~155 characters) directly affects whether someone clicks your result over a competitor's — treat it like ad copy.

Further Reading

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