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Without someone clearly responsible for a website's ongoing health, maintenance tasks tend to fall through the cracks between other people's priorities.
What the Role Typically Covers
Coordinating updates, monitoring uptime and performance, managing access and permissions, and being the point person during an incident are all core parts of this role.
It Doesn't Have to Be a Full-Time Job
For a small business, this can be a part-time responsibility layered onto someone's broader role — what matters is that it's explicitly assigned, not left ambiguous.
The Cost of Leaving It Undefined
When "who's responsible for the website" has no clear answer, small issues linger unaddressed simply because no one felt it was specifically their job to fix.
