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Psychology research shows people remember the first and last items in a list far better than items in the middle — a pattern worth applying to content ordering.
The Practical Implication
Your most important navigation items, product features, or pricing tiers benefit from being placed first or last, rather than buried in the middle of a long list.
Where This Applies
Navigation menus, feature lists, and even the order of sections on a long page can all be structured with this pattern in mind.
Not an Excuse for Poor Organization
This effect informs ordering within an already sensible structure — it doesn't replace the need for clear categorization and genuine relevance in the first place.
