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Traffic numbers alone don't tell you whether your website is actually working for your business — conversion tracking does.
Define What a Conversion Actually Is
A completed purchase, a submitted contact form, a phone call click, or a newsletter signup are all valid conversion goals depending on your business — define yours explicitly before setting up tracking.
Setting It Up in Analytics
Most analytics platforms let you mark specific page visits (like an order confirmation page) or button clicks as conversion events, then report on how often they happen and from which traffic sources.
Use It to Guide Decisions
Once tracking is live, conversion data — not just traffic volume — should drive where you invest further marketing effort.
