How to Set Up Google Analytics on Your Website

Google Analytics gives you real visibility into who visits your site, where they come from, and what they do once they arrive.

1. Create a Property

Sign in to Google Analytics and create a new property for your website, which generates a unique tracking ID.

2. Add the Tracking Code

Paste the provided tracking snippet into your site's header, either directly in your theme or through an SEO/analytics plugin that supports adding custom code.

3. Verify It's Working

Use the Realtime report to confirm your own visit is being tracked correctly before relying on the data going forward.

Further Reading

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