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Schema markup is structured data added to your page's code that explicitly tells search engines what your content actually represents — a review, a product, a recipe, an event.
Why It Matters
Rather than search engines guessing at context, schema removes the ambiguity, sometimes unlocking "rich results" — star ratings, prices, or event dates displayed directly in search results.
Common Types
Organization, Product, Review, FAQ, and Article schema are among the most commonly used types for business websites, each unlocking different visual enhancements in search results.
